PRODUCT/BRAND: Schlitz Light Beer
COMPANY: Joseph Schlitz Brewing Co.
DESCRIPTION: This vintage beer ad features a man in pyjamas and dressing gown, apparently up late watching a movie on TV. He is enjoying a hearty midnight snack of a big ham & cheese sandwich washed down with a frothy glass of Schlitz.
TAGLINE/AD COPY: "Late, late show. 1 fistful of sandwich. 1 fistful of gusto. The good guys win again!" "real gusto in a great light beer" "The Beer that made Milwaukee Famous ... simply because it tastes so good."
DIMENSIONS: Full-Page - 10 " x 13 ¾ " (approx.)
CONDITION: Very good with only mild toning as a visible sign of age & wear common with authentic, original vintage advertisements.