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1964 SCHLITZ BEER Ad - ''Late, late show''

LISTED ON MONDAY, JUNE 11, 2012 - VIEWED 3424 TIMES
YEAR: 1964

PRODUCT/BRAND: Schlitz Light Beer

COMPANY: Joseph Schlitz Brewing Co.

DESCRIPTION: This vintage beer ad features a man in pyjamas and dressing gown, apparently up late watching a movie on TV. He is enjoying a hearty midnight snack of a big ham & cheese sandwich washed down with a frothy glass of Schlitz.

TAGLINE/AD COPY: "Late, late show. 1 fistful of sandwich. 1 fistful of gusto. The good guys win again!" "real gusto in a great light beer" "The Beer that made Milwaukee Famous ... simply because it tastes so good."

COLOUR: Yes

PHOTO: Yes

DATED: Yes

DIMENSIONS: Full-Page - 10 " x 13 ¾ " (approx.)

MAGAZINE/PUBLICATION/PERIODICAL: LIFE

CONDITION: Very good with only mild toning as a visible sign of age & wear common with authentic, original vintage advertisements.

SOLD BY
Ad Fab! - A Vintage Paperteria
ADFAB
Ontario, CA
Seller Since 5/28/2012
Feedback: N/A
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