This is a genuine original fruit crate label. This colourful, unused label for the Hillview brand of melons features an illustration of a valley farm with mountains in the background. This produce label was printed by the Stecher-Traung Litho Co. of San Francisco for the A.T.B. Packing Co., Turlock, California.
This circa 1950s, vintage label measures 9 3/4" x 4 1/4" (approx.). This old product label is in very good, unused condition and is eminently suitable for framing. The colours are strong and vibrant with great period graphics.
Vintage food labels are great additions to advertising and ephemera collections. This one is of particular interest to collectors of agricultural and commercial art-related memorabilia. They make ideal "wall art" when framed for display in a study, office, or even the kitchen for a retro diner look.