PRODUCT/BRAND: 7 Up Soft Drink & A & P Super Markets
COMPANY: The Seven-Up Company / A & P Food Stores (The Great Atlantic & Pacific Tea Company)
DESCRIPTION: The 7-Up ad features a family enjoying some winter recreation - a fun snowball fight outdoors, and a game of table-top bowling in a knotty pine-walled dining room. The A & P ad depicts parents (mostly mothers) busily grocery shopping while their Baby Boom-era children (many in baby carriages) are lined up outside.
TAGLINE/AD COPY: "The 'Fresh Up' Family Drink!" "So Pure... So Good... So wholesome for everyone!" "You like it... it likes you!" / "More 'Family Cars' Park Here..." "It's a pretty good sign, when you see a pram parade lined up outside a store, that mothers are inside doing a smart bit of shopping."
ILLUSTRATION: Yes (A&P)
PHOTO: Yes (7Up)
DIMENSIONS: Full-Page - 10 " x 14" (approx.)
CONDITION: Excellent with almost none of the signs of age & wear common with authentic, original vintage advertisements.